A report by Motor Intelligence examines the growth, trends, COVID-19 impact, and projections for the UAE’s small home appliances market (2022 – 2027). This article will review a brief of this report.

Who is Motor intelligence?

They are an advisory and market intelligence firm. Their goal is to map complex global business ecosystems so they can more accurately forecast butterfly effects.

Market Overview

Numerous manufacturing facilities were forced to operate with fewer employees or close in 2020 due to COVID-19. They also had to deal with disrupted supply chains for raw materials and components. The pandemic caused delays and disruptions in product releases, events, supply chains, and other related industrial activities, leading to a market decline in 2020.

In terms of volume sales, the market for small appliances in the UAE region is growing and is anticipated to do so in the future. Urban lifestyles, disposable income, and health trends are the main factors driving the growth of small appliances. Small appliances are essential because people are willing to spend money on them and use them for everyday household tasks. Products like bread makers, food processors, and other healthy multipurpose small appliances are in demand because of the area’s elderly population.

Scope of the Report

A small domestic appliance is a portable or semi-portable device typically used on tabletops, countertops, or other platforms to complete a household task. It is also referred to as a small electric appliance, minor appliance, or simply a small appliance. The report provides a thorough background analysis of the UAE Small Home Appliances Market, including an evaluation of the National Accounts, Economy, and Emerging Market Trends by Segments, Important Changes in the Market Dynamics, and a Market Overview.

The small home appliance market in the UAE is divided into segments based on the following:

  1. Products:
  • Coffee/tea makers.
  • Food processors.
  • Grills and roasters.
  • Vacuum cleaners.
  • Other small appliances.
  1. Distribution channels:
  • Multi-Branded Stores.
  • Specialty Stores.
  • Online Stores.
  • Other Distribution Channels).

Key Market Trends

The majority of market sales occur in urban areas.

The metropolitan area contributed significantly to overall income in the small home appliance sector in the UAE. Urban Emiratis now have more purchasing power as they opt for goods and services that act as status symbols. Customised appliances are now more necessary than ever because people want to interact with things, and they also need to fit the average household’s needs and match the house’s overall design.

Every Emarati home has small household appliances like coffee makers, vacuum cleaners, food processors, grills, and roasters. There has been an increase in demand for the newest and most cutting-edge features. Surprisingly, the perfect fusion of advanced design innovation and high performance has increased demand for built-in appliances.

Smart Technology

Manufacturers rely on smart technology to spur market expansion.

With gadgets like the Amazon Echo or Google Assistant, smart home technology is the key to new market growth outside the entertainment industry. The market is seeing an increase in connected household appliances and technology. Smart home appliances can be easily controlled from anywhere in the house or while travelling with voice assistants or smartphone apps. As a result, touchscreens on the device or smartphone app-based control are gradually replacing manual settings. Many contemporary appliances, from food processors to coffee makers, feature smart technology as a key component. Appliances that are connected provide specialised functionality for a variety of needs and preferences.

Competitive Landscape

Major international companies active in the UAE’s home appliance market are covered in the report. Some of the major players control the market. Mid-size and smaller companies are expanding their market presence by securing new contracts and tapping into new markets. BSH Electronics, LG Electronics, Better Life, and Samsung Electronics are some significant players.